CASE STUDIES / ISHITA-HYDERABAD

[CS-08]

I just wanted to do my work -
not decode section 44ada.

A conversation with

Ishita V.

Copywriter

About

Ishita wrote copy for Indian and overseas startups as an individual freelancer. As income scaled, the lack of structure began to hurt both compliance and credibility.

Field

Content / Copywriting

Works with

Startups & e-commerce brands

Income via

Bank transfers, PayPal

Location

Hyderabad

Annual income bracket

15–20L INR

Tax complexity

  • Filed as an individual under general slabs
  • No GST/LUT for exports
  • No depreciation on laptop/phone
  • Mixed personal and business spends

Challenge

"Saved on taxes by registering as a sole proprietorship."

Clients asked for business invoices and vendor onboarding docs that she didn’t have. Deductions were also limited.

Lower perceived credibility with larger clients

Unclaimed business deductions and depreciation

Structure was the missing lever — not just better bookkeeping.

The TaxTap Moment

"The Taxtap team helped me move from an individual freelancer to a registered sole proprietorship, improving compliance and deductions."

They formalized the business and separated finances.

Registered as a sole proprietorship

Enabled GST with LUT for service exports

Mapped expenses & depreciation schedules

Created a compliance calendar (GST & advance tax)

Numbers?

Lower effective tax rate through deductions

Professional onboarding faster with bigger clients

"I feel like a proper business now — and it shows in numbers and client trust."

The Reality Before Taxtap

Work was growing, but the foundation wasn’t ready for it.

1. No Business Structure

    Filed as individual.

2. No Expense Segregation

    Personal vs business mixed.

How Taxtap Helped

From freelancer to formal proprietor — painlessly.

✅ Registration

  • Proprietorship, GST, LUT

✅ Financial Hygiene

  • Separate accounts, expense policy

"Structure created savings and confidence at the same time."

Lessons for Freelancers in Similar Situations

As income scales, formalize the business

LUT enables zero-rated exports for services

You do the earning.
We do the filing.

All filings. All deadlines. All that scary government stuff?
Handled — by real CAs, not robots.